Ferrari presented its first fully electric car to reporters in Rome this week, a four-door, five-seater called the "Luce," developed with help from former Apple design chief Jony Ive and his collective LoveFrom.
The first models of the Luce, which means "light" in Italian, is set to be ready for delivery from the fourth quarter of 2026, with a price tag in the region of €550,000 (roughly $640,000).
The launch comes at a testing time for carmakers and their electric mobility plans. Several manufacturers, Ferrari included, are paring back their targets for electrification — given factors like headwinds in the major US market, and fast-intensifying competition from domestic manufacturers in China.
That said, it also comes as the war in Iran and subsequent pressures on fuel prices act as a reminder of some of the upsides of EVs. The back end with its quartet of circular lights is said to be an homage to models like the 360 Modena, although some of the snap reviews of the looks left a little to be desiredImage: Ferrari/Handout/REUTERS
How did observers and the market react?
