The wait is finally over. The Ferrari Luce—probably the most talked-about, clicked-on, and controversial car of the last few years (even before we saw it)—has finally been revealed. And honestly, it’s kind of mind-blowing.
There’s no middle ground here: you’re either going to love it or hate it. But the truth is, the Luce is so ambitious and unconventional that it almost feels unfair to judge it before really understanding what Ferrari was trying to do. You have to look at it differently.
The Luce rides on an entirely new platform, packing four electric motors and up to 1,050 horsepower. Its driving dynamics, Ferrari says, are unlike anything else out there. The styling is completely new too, created with help from an industrial design collective, and the cabin is finished to a level that might genuinely be unmatched in the automotive world.
And maybe importantly, this isn’t some limited-run halo project. The Luce is a regular production Ferrari, sitting alongside the rest of the lineup, with orders opening immediately and prices starting at €550,000—or about $640,000 at current conversion rates.
Ferrari Luce
