People of the internet, warm up your keyboards. Ferrari just launched its first-ever electric car, and it’s not what anybody expected.
For a while now, Ferrari has been trickling out details about its plunge into the EV world. Last year, we got a glimpse into the battery and powertrain technology under the hood. In February, the sports-car maker showcased the building blocks of a switch-heavy cabin designed by iPhone-design legend Jony Ive. But until now, nobody knew how exactly all of that would come together, or even what general form factor the vehicle would take. Pretty much all we knew for sure is it would have four doors, ruling out the notion of a classic Ferrari supercar.
On Sunday, when I walked into the event space where Ferrari was showing off the Luce to the media for the first time, I thought I’d see a curvaceous crossover like the Purosangue. Or at least something in that vein. Boy, was I wrong. The Luce is a liftback sedan unlike any Ferrari before it and, as far as I can tell, unlike anything else on the road today. And Ferrari is well aware that it’s going to be divisive.
“The reaction we’re going to have among our customer base is going to be very much mixed,” Emanuele Carando, the automaker’s global head of product marketing, told me. “People will love it, and people will hate it.”
