Ferrari unveils its all-electric Luce model on May 25 in Rome. AFP
As its sports car rivals tap the brakes on a shift to EVs, Ferrari took a leap into the uncertain on Monday in Rome with the launch of its first fully-electric car.
With a top speed of 310 kph (193 mph), Ferrari's four-door Luce — meaning 'light' in Italian — will carry a price tag of more than 500,000 euros ($586,000).
Former Apple designer Jony Ive's studio LoveFrom was involved in developing the Luce, which sources describe as a large car with a look distinct from Ferrari's past models.
"It's a risk and a bit of a bet," said Phil Dunne, a managing director at consultancy Grant Thornton Stax. "But it's a good thing to do because they are leading the way."
