As its sports car rivals tap the brakes on a shift to EVs, Ferrari is leaping into an uncertain era with the launch of its first fully electric car, betting it can connect with drivers even without a throaty engine roar.
With a top speed of 310 kph (193 mph), Ferrari's hotly awaited four-door Luce – meaning "light" in Italian – was presented in Rome on Monday.
The unveiling marks a high-stakes shift by the luxury sports car maker as competitors, including Porsche and Lamborghini, scale back their EV ambitions, citing weak demand.
Former Apple designer Jony Ive's studio LoveFrom was involved in developing the Luce, which is also Ferrari's first five-seater.
The Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a gamble that a generation steeped in technology and AI, and less attached to its trademark 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs.
