Italy's most famous carmaker pulled back the curtain on the Ferrari Luce on Monday, its first fully electric car and at €550,000, one of the most expensive EVs on the market.
Ferrari chairman John Elkann considered it worthy of a visit to the Quirinale on Tuesday, where he presented the car to Italian President Sergio Mattarella. Social media was not impressed.
In the days since the unveiling, the Luce — Italian for "light," and designed in collaboration with former Apple design chief Jony Ive — was being compared online to a Nissan Leaf and a budget Toyota.
"The new Ferrari Luce looks less like a supercar and more like a budget Nissan or Toyota," ran one widely shared post. Ferrari shares fell as much as 7.8% in Milan trading.
The pile-on was not limited to anonymous accounts.
