Ferrari CEO Benedetto Vigna defended the ₹5.4 crore price of the Luce EV, emphasizing strong interest from ultra-wealthy buyers despite an 8% share price dip post-launch.
The Luce is not just another electric vehicle: Benedetto Vigna
May 29, 2026
03:56 pm
What's the storyFerrari's first all-electric vehicle, the Luce, has drawn criticism for its $640,000 (approximately ₹5.4 crore) price tag.
However, CEO Benedetto Vigna has defended the cost as a fair reflection of the innovation.
Ferrari CEO Benedetto Vigna justified Luce's high price, noting its unique innovation.
Ferrari CEO Benedetto Vigna on Thursday said the cost of the manufacturer's new Luce model was a fair price to pay for innovation.
Ferrari CEO Vigna says the $640,000 Luce EV is getting orders from old and new customers despite harsh design criticism and a 6%…
Ferrari has unveiled its first fully electric car, the Luce, in Rome — but the €550,000 five-seater's design drew widespread…
The Ferrari Luce, the brand's first EV, has sparked divided opinions. While some praise it, others worry it strays too far from…
New York Times: Luce, priced at more than $850k, represents a huge gamble for the company.
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