RomeReuters —
Ferrari presented its first fully electric car on Monday, marking a high-stakes shift by the luxury sports car maker as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand.
The four-door Luce, Italian for ‘light’, was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari’s first five-seater.
Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-liter trunk. Deliveries of the long-awaited Luce, priced at €550,000 ($640,000), are due to begin in the fourth quarter of 2026.
“It’s the result of five years of work,” CEO Benedetto Vigna told more than 200 reporters gathered in Rome.
