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Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration | AdExchanger
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […]
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www1.folha.uol.com.br
Publicis anuncia compra de empresa de dados norte-americana LiveRamp por US$ 2,2 bi
Transação visa impulsionar capacidades de processamento e inteligência artificial da Publicis
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lemonde.fr
Publicis annonce l’acquisition de LiveRamp, spécialiste américain des données, pour une valeur de 2,2 milliards de dollars
Le numéro 2 mondial de la publicité poursuit ainsi « ses investissements dans la technologie, la data et les services d’IA ».
