LiveRamp (RAMP) shares surge 27% in premarket trading as Publicis Groupe announces an all-cash acquisition deal.

Transação visa impulsionar capacidades de processamento e inteligência artificial da Publicis

Le numéro 2 mondial de la publicité poursuit ainsi « ses investissements dans la technologie, la data et les services d’IA ».

The acquisition allows the 1926-founded Publicis to access new opportunities in AI services and expand its addressable market.

Liveramp Holdings Inc (NYSE: RAMP) rose in pre-market trading after being acquired by Publicis for $2.2 billion. Other gainers include SBFM, NXXT, GOVX, CREG, PMI, ZDAI, GCTS,…

Here's how holding company rivals are likely to react to Publicis Groupe's $2.2 billion purchase of data onboarding giant LiveRamp.

LiveRamp (RAMP) shares surge 27% in premarket trading as Publicis Groupe announces an all-cash acquisition deal.

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

O grupo francês pretende aproveitar a plataforma da LiveRamp para gerar dados que podem se usados para construir agentes de inteligência artificial para seus clientes, afirmou…

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion…

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.

The move is yet another strategic win when it's already outperforming rivals.

The acquisition is expected to close by year end, and when it does, Wren has made clear so does his holdco’s relationship with LiveRamp

Now that LiveRamp is not neutral, competitors plot a new course

LiveRamp shares surged as momentum score rose sharply following Publicis Groupe's $2.5B all-cash acquisition deal.