Liverpool announce lucrative sponsorship deal with nod to 2005 Champions League win

Jump to contentAllNewsSportCultureLifestyleLiverpool have secured a record-breaking five-year shirt sponsorship agreement with Turkish Airlines worth £300 million, set to commence on 1 June 2027. The contract is valued at over £60 million per season, which the club believes represents the most lucrative front-of-shirt deal in Premier League history. This agreement brings an end to Liverpool's 17-year front-of-shirt partnership with Standard Chartered, although the banking firm will continue as a global partner. Turkish Airlines branding will feature prominently across the match shirts of the Liverpool men’s, women’s, and academy teams from the start of the 2027-28 season. Executives from both organisations praised the new partnership, with Liverpool chief commercial officer Ben Latty referencing the club's historic 2005 European Cup victory in Istanbul. In fullLiverpool agree new £300m shirt sponsor to end 17-year partnershipMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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