Türkiye's national flag carrier announced Tuesday that it would become Liverpool's main club partner starting next season, in a record deal reportedly worth more than $400 million.
Turkish Airlines (THY) will replace Standard Chartered, the Premier League club's main club partner for about 17 years, on the front of men's, women's and academy match shirts from the start of the 2027-28 season, the sides said.
"From June 2027, Turkish Airlines will become Liverpool FC's main club partner, bringing together two organizations with a shared international reach and a commitment to connecting people around the world," the club said.
"LFC's supporter base spans every continent, while Turkish Airlines connects east and west through the world's most extensive international flight network, flying to more countries than any other airline from its Istanbul hub."
The five-year agreement is worth more than 300 million pounds ($405 million), or over 60 million pounds per season, according to reports. That's higher than the current deal with Standard Chartered said to be worth around 50 million pounds per season.
