Liverpool head coach Andoni Iraola speaking at a press conference at Anfield stadium on the eve of their UEFA Champions League, first round football match against Atletico Madrid.
Turkish Airlines will become Liverpool's new front-of-shirt sponsor from the start of the 2027/28 season, the Premier League giants announced on Tuesday.
No fee was disclosed by the club, but the BBC reported that the five-year deal was worth £300 million in total.
A contract worth more than £60 million a season, would represent an increase on the current £50 million-per-season deal with retail bank Standard Chartered, who have been the Reds' front-of-shirt sponsor since 2010.
Liverpool's new deal is believed to be the most lucrative purely front-of-shirt agreement in Premier League history, with Arsenal and Manchester City's agreements with Emirates and Etihad Airways respectively also involving stadium naming rights.
