Liverpool FC have unveiled a groundbreaking new shirt sponsorship agreement with Turkish Airlines, valued at approximately £60m annually
Liverpool land record-breaking £300m deal with new front of shirt sponsor
Liverpool FC have unveiled a groundbreaking new shirt sponsorship agreement with Turkish Airlines, valued at approximately £60m annually
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Ian Doyle
10:11, 08 Sep 2026
Deal may be most lucrative in Premier League history, with Turkish Airlines replacing Standard Chartered from 2027
Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth more than £60m a year to the club
The Reds will have a new sponsor adorned on the front of their match shirts from the start of next season
Liverpool FC reportedly agrees to a £300M, five-year front-of-shirt sponsorship deal with Turkish Airlines starting in the…
Jump to contentAllNewsSportCultureLifestyleLiverpool have secured a record-breaking five-year shirt sponsorship agreement with…
Liverpool replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish…
