Jump to contentAllNewsSportCultureLifestyleLiverpool have secured a record-breaking five-year shirt sponsorship agreement with Turkish Airlines worth £300 million, set to commence on 1 June 2027. The contract is valued at over £60 million per season, which the club believes represents the most lucrative front-of-shirt deal in Premier League history. This agreement brings an end to Liverpool's 17-year front-of-shirt partnership with Standard Chartered, although the banking firm will continue as a global partner. Turkish Airlines branding will feature prominently across the match shirts of the Liverpool men’s, women’s, and academy teams from the start of the 2027-28 season. Executives from both organisations praised the new partnership, with Liverpool chief commercial officer Ben Latty referencing the club's historic 2005 European Cup victory in Istanbul. In fullLiverpool agree new £300m shirt sponsor to end 17-year partnershipMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Liverpool announce lucrative sponsorship deal with nod to 2005 Champions League win
Jump to contentAllNewsSportCultureLifestyleLiverpool have secured a record-breaking five-year shirt sponsorship agreement with Turkish Airlines worth £300 million, set to commence on 1 June 2027. The contract is valued at over £60 million per season, which the club believes represents the most lucrative front-of-shirt deal in Premier League history. This agreement brings an end to Liverpool's 17-year front-of-shirt partnership with Standard Chartered, although the banking firm will continue as a global partner. Turkish Airlines branding will feature prominently across the match shirts of the Liverpool men’s, women’s, and academy teams from the start of the 2027-28 season. Executives from both organisations praised the new partnership, with Liverpool chief commercial officer Ben Latty referencing the club's historic 2005 European Cup victory in Istanbul. In fullLiverpool agree new £300m shirt sponsor to end 17-year partnershipMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
