By Adegboyega Adeleye
Liverpool will change their main shirt sponsor for the first time since 2010 after announcing a five-year partnership with Turkish Airlines from June 2027.
According to Reuters, the agreement will end Standard Chartered’s 17-year spell as Liverpool’s main shirt sponsor, with Turkish Airlines taking the prominent position from the 2027-28 season. The financial terms were not disclosed, although media reports put the value of the five-year deal at more than £300 million.
Turkish Airlines’ branding will appear on the front of Liverpool’s men’s, women’s and Academy shirts from the start of the 2027-28 campaign.
Standard Chartered will remain associated with the club, however, moving into a global partnership role after the 2026-27 season.
