The 15-second advertisement for Good Good Golf and Callaway, posted a week ago, turned into a week-long case study in crisis communications.

The ad was deleted on social media and the brands apologized after backlash.

The video was posted by a content group to promote a co-branded driver.

The retailers appear to have pulled the brand’s merchandise following backlash over its controversial co-branded Callaway ad.

The move is the latest blow to the YouTube-native golf brand that had been on a remarkable retail growth trajectory.

Callaway, the PGA Tour, and Golf Channel have all added damage control to their list of duties at the $40 million FedExCup Playoffs finale.