The golf giant is severing its partnerships with the media and apparel company after a controversial ad for a driver.

Good Good Golf and Callaway pull controversial ad after backlash over violent scene, as PGA Tour and brands stress inclusivity and condemn violence against women.

Golf content creator Good Good removed a promotional video after criticism. The advert showed a woman being pushed to the ground. This action sparked backlash for making light of…

In a statement, CEO Chip Brewer said the ad, which showed a woman shoved to the groud, was “approved by Callaway prior to posting.”

The spot received backlash for portraying violence against women.

The retailers appear to have pulled the brand’s merchandise following backlash over its controversial co-branded Callaway ad.

The move is the latest blow to the YouTube-native golf brand that had been on a remarkable retail growth trajectory.

Callaway, the PGA Tour, and Golf Channel have all added damage control to their list of duties at the $40 million FedExCup Playoffs finale.