Ford is the undisputed global leader in pickup trucks. The F-Series is the best-selling vehicle in the US – of any kind – since 1981. Its latest pickup, the Ford Fathom, will cost a downright cheap $28,350, which should set it up to be a massive seller.

Hand-crank windows? Ford says no thanks

Fathom translates as “six feet deep,” which is probably where Ford would like to bury the Slate Truck.