With the sub-$30,000 Fathom, Ford hopes to capitalize on growing demand for low-priced EVs and avoid the fate of its now-defunct Lightning.
Can Ford’s affordable new electric truck hit the sweet spot?
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With the sub-$30,000 Fathom, Ford hopes to capitalize on growing demand for low-priced EVs and avoid the fate of its now-defunct Lightning.
Ford unveils Fathom EV pickup with sub-$30,000 starting price
Ford's $30,000 electric truck is called the Fathom. It comes with BlueCruise, bidirectional charging, and a frunk as standard.
The Ford Fathom is here: What to know about the new electric midsize truck
Ford's Affordable Electric Pickup Has a Name—And A Price
Ford's next-gen electric pickup will start at $28k and be called Fathom
Get Your Hands On The New Ford EV For Just $28,3501 MSRP
Ford's Affordable Electric Truck Finally Has A Name And A Price
Ford unveils the name and launch price for its midsize electric truck
Ford's affordable EV pickup is named Fathom, and it will start at $28,350
Ford's new 'Fathom' electric pickup truck will start at $28,000
Ford introduces the Fathom, a midsize electric truck priced at $28,350, marking a significant step in delivering full-featured…
Ford named its affordable electric pickup the Fathom. It starts at $29,945 with LFP batteries from its Michigan plant. Preorders…
The Fathom will be produced on the company's new Universal Electric Vehicle (UEV) Platform.
The new Ford Fathom will officially start at $28,350 before destination following its debut sometime in 2027.
The truck, arriving in 2027 as part of a new family of affordable EVs, is Ford's answer to mounting competition from China.
Ford is still playing its forthcoming midsized electric pickup truck close to the vest, but the EV finally has a name: Fathom.
