Ford's next-generation electric pickup truck now has a name, a price, and a firmer release timeline. Set to arrive late next year, Ford's next act in electric vehicles will be called the Fathom, the automaker announced on Thursday. It will start at $29,945, including a $1,595 destination charge.
As the first model built on Ford's new Universal EV Platform, the midsized pickup is a crucial vehicle for Ford's EV business. The Dearborn automaker reported a $19.5 billion writedown tied to canceled EV projects in 2025, as it navigated to the rollback of federal EV tax credits and fuel economy standards. It discontinued the F-150 Lightning after seeing no path to profitability for the large truck, leaving it with one passenger EV in the U.S., the Mustang Mach-E.
As Ford tries to find its footing in the EV market for a second time in the modern-EV era, the Fathom represents a fresh start. It also marks a major departure from the company’s traditional naming strategy. And a Ford executive explained why.
Ford EV pickup prototype undergoing winter testing.
Photo by: Ford
