Ford revealed that its affordable midsize electric pickup will be named Fathom, with prices starting at just $28,350.
Ford reveals affordable EV pickup name and price
The Fathom will go on sale in early 2027 as the first vehicle built on Ford’s new Universal EV Platform.
Ford announced that pre-order prices will start at just $28,350 for the standard-range model, not including a $1,595 delivery fee.
The name Fathom was chosen for the meaning, Ford said, rather than just a random string of numbers and letters.
