Ford's long-awaited affordable electric pickup finally has an official name. The Blue Oval's upcoming mid-size EV truck, scheduled to arrive in 2027, will officially be called the Fathom.
The automaker revealed the name this week as part of its broader push into lower-cost electric vehicles, confirming that the truck will start at $28,350 before destination charges. That makes it one of the least expensive electric pickups on sale in the US.
Meet The Fathom
The Fathom will be the first vehicle built on Ford's new Universal EV platform, which was designed from the ground up to support a family of affordable, software-defined electric vehicles. Ford says the architecture will underpin not just pickups, but also SUVs and commercial vehicles in the years ahead.
Ford said it considered reviving classic badges (like on the Mustang Mach-E), but ultimately decided on coming up with something new. The company landed on "Fathom."
