Ford named its affordable electric pickup the Fathom. It starts at $29,945 with LFP batteries from its Michigan plant. Preorders open early 2027, deliveries in fall 2027.

Ford revealed that its affordable midsize electric pickup will be named Fathom, with prices starting at just $28,350. Ford reveals...

Fathom translates as “six feet deep,” which is probably where Ford would like to bury the Slate Truck.