Joshua Kushner’s Thrive Eternal is among potential backers for a new vehicle called FIFA Forward Enterprise that will house media and commercial rights.

FIFA plans to sell a minority stake in a new commercial entity valued at roughly $20 billion, packaging its sponsorships and media rights for

July 28 : FIFA is planning to sell a significant minority stake in a new commercial entity with a valuation of about $20 billion, a source familiar with the matter told Reuters on…

FIFA said it plans to create a commercial entity that could bring in billions each World Cup for sponsorship and media-rights revenue.