Joshua Kushner’s Thrive Eternal is among potential backers for a new vehicle called FIFA Forward Enterprise that will house media and commercial rights.
FIFA is raising $6B from external investors for the first time through FIFA Forward Enterprise, managing media and commercial rights. The shift shows legacy organizations leverage private capital for digital asset monetization and governance evolution.
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FIFA is working on a plan to raise as much as $US4.2 billion ($6 billion) from external investors, with football’s governing body opening itself to outside investment for the first time.
Joshua Kushner’s Thrive Eternal is among potential backers for a new vehicle called FIFA Forward Enterprise that will house media and commercial rights, according to a statement on Tuesday (Wednesday AEST).
Bloomberg
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