Add Axios as your preferred source to

see more of our stories on Google.

Illustration: Sarah Grillo/Axios. Stock: Getty Images

FIFA, global soccer's governing body and World Cup organizer, is seeking to raise up to $4.2 billion for a new commercial subsidiary at a $20 billion valuation led by Joshua Kushner's Thrive Eternal.

Why it matters: This would be the first time FIFA has ever sought outside investment.