Jared Kushner's Brother Is Poised to Lead a $20 Billion FIFA World Cup Venture That Has UEFA Furious: 'No

FIFA’s plan to build a $20 billion commercial company around the World Cup has pulled the Kushner family into a political controversy, with Joshua Kushner’s Thrive Eternal expected to lead a private investor group and UEFA warning that football’s "soul and governance" are not for sale.

What's in FIFA's $20 Billion Proposal?

The proposal would create FIFA Forward Enterprise, or FFE, to manage commercial and event operations for the World Cup, Club World Cup and other competitions.

FIFA wants to raise as much as $4.2 billion by selling minority, non-controlling stakes based on a $20 billion valuation.

Joshua Kushner founded Thrive Capital and launched Thrive Eternal as a long-term investment vehicle.