Apple Could Take 25% of the Foldable Phone Market in Its First Year, but Samsung May Still Stay No. 1

Global foldable smartphone shipments are forecast to grow 21% in 2026 as Apple prepares to enter a market Samsung helped create. Counterpoint Research expects Samsung to retain the lead with a 32% share, down from 40% in 2025, while Apple could take 25% in its first year and Huawei could hold 24%. The market is moving towards wider book-style devices, but price, durability, cameras, battery life and software will decide whether foldables move beyond wealthy early adopters.

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