By all accounts Samsung should be nervous. After literally inventing the foldable phone 7 years ago and steadily evolving the category, it looks like Apple is going to try to swoop in and steal its thunder this fall with the launch of the iPhone Ultra (aka iPhone Fold).But if you ask Samsung’s Jay Kim about this imminent threat, the executive vice president overseeing the new Galaxy Z Fold 8 series launch, he exudes a quiet confidence.
Samsung Isn’t Afraid of the Foldable iPhone | Fold 8 Interview with EVP Jay Kim - YouTube
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“If our big market player is coming into the market… then it proves that what I have been thinking and envisioning — and how much effort that we put it in — is actually the right direction,” Kim said.Samsung is so bullish that it’s broadening its portfolio to three foldable phones this year: the Galaxy Z Fold 8 Ultra, the Galaxy Z Flip 8 and the brand new Galaxy Z Fold 8, complete with a squat and wide design that looks a lot like what Apple is reportedly cooking up.
(Image credit: Future)Ahead of Samsung Galaxy Unpacked I sat down with Kim alongside Lance Ulanoff at TechRadar for a wide-ranging interview on the new foldable lineup, the upcoming competition, and what it’s going to take for this category to “succeed.”Galaxy Z Fold 8: Why Go Wide?The regular Fold 8 is easily the most intriguing new Samsung device because it’s the first time the company has launched a wide form factor.The Galaxy Z Fold 8 features a 5.5-inch cover display with a 10:16 aspect ratio and a 7.6-inch inner screen with a 4:3 ratio. And there’s a reason for going wide: it’s how people prefer to view content.Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
