Samsung Electronics Co. Ltd. (OTC:SSNLF) is likely to remain the world’s largest foldable smartphone maker in 2026, but Apple Inc. (NASDAQ:AAPL) is expected to reshape the competitive landscape with its anticipated entry into the category, according to Counterpoint Research.
Apple Entry Set To Intensify Competition
Counterpoint forecasts global foldable smartphone shipments will grow 21% year over year in 2026, driven by demand for premium book-style devices, broader vendor competition and Apple’s expected foldable iPhone launch.
The research firm expects Samsung Electronics to retain the top position with a 32% market share, down from 40% in 2025. Apple is projected to capture a 25% share in its first year, while Huawei is expected to hold 24%. Motorola, and HONOR are forecast to account for 8% and 3%, respectively.
Samsung Still Holds The Edge
