Samsung’s command of India’s foldable smartphone market disguises a harder commercial problem. Counterpoint Research projects that the company will capture 89 per cent of Indian foldable shipments in 2026, while CyberMedia Research estimates that foldables still account for less than 1 per cent of India’s wider smartphone market. Samsung leads the category by a vast margin; the category itself remains tiny.That is the context for Samsung’s largest foldable expansion so far. Galaxy Z Fold8 Ultra, the wider Galaxy Z Fold8 and Galaxy Z Flip8 give the company three distinct devices at prices beginning at Rs 1,24,999. The range strengthens Samsung’s defence before Apple’s expected entry, but the analysts quoted for this article see a second consequence: Apple could bring more premium buyers into foldables before it takes a meaningful portion of Samsung’s Indian share.About The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.