Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Some Macs are hundreds of dollars more expensive today than yesterday.

By Emily Bary and Christine Ji

Fondleslab and Mac prices rise by hundreds; phones safe ... for now