Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

"The company briefly took down its Apple Online Store early this morning..."

Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

If you're in the market for a new one, you need to act fast

iPhone prices haven't risen, for now.

Some Macs are hundreds of dollars more expensive today than yesterday.

By Emily Bary and Christine Ji

Fondleslab and Mac prices rise by hundreds; phones safe ... for now

Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...

Apple hikes MacBook and iPad prices in response to RAM shortage, MacBook Neo now starts at $699

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Apple’s prices have finally been affected by the RAM crisis.

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

Apple hiked iPad and MacBook prices on Thursday, saying it could no longer “shield” customers from soaring memory and storage chip costs driven by the AI industry's rapid and…

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

Apple, Microsoft, and Valve announced some difficult prices this week — a sign that this is our new reality.