The sell-off was triggered by Apple's decision to hike prices across several MacBook and iPad models

The cheapest MacBook Pro now starts at $2,000.

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

Apple today dramatically increased device prices across multiple product lines. After temporarily taking it down earlier today, Apple's online store is back up with a series of…

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines. Apple...

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

Apple shares are in the spotlight Thursday after reports of Mac and iPad price hikes tied to higher memory and storage costs.

iPhone prices haven't risen, for now.

By Emily Bary and Christine Ji

Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...

Apple is increasing prices of some of its popular products, including iPads and Macbooks.

Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.

As promised a week ago, Apple just increased prices across a range of product lines. While rising RAM costs are...

Apple stock fell 5%, erasing $215B in market cap after Tim Cook confirmed price hikes driven by rising memory chip costs ahead of the iPhone 18 Pro launch.

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

iPhone maker blamed cost rises on memory chip shortages caused by AI boom

“Today’s move is a clear signal that memory inflation is biting harder and faster than expected, even for Apple,” one analyst said.

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

"Higher-than-expected magnitude of price increases on announced SKUs could drive pressure..."