Apple hikes MacBook and iPad prices in response to RAM shortage, MacBook Neo now starts at $699
The cheapest MacBook Pro now starts at $2,000.
If you've been looking at buying a MacBook Neo, now is the time.
Apple raised MacBook and iPad prices $100–$300 after memory chip costs surged 80–90% in Q1 2026 from AI data center demand. Chip shortage persists through 2027; Goldman Sachs predicts iPhone 18 Pro pricing increases of $150–$200.
Apple’s prices have finally been affected by the RAM crisis.
Apple raised MacBook and iPad prices to $699 and $449 respectively, citing memory chip shortages from AI datacenter buildout. Supply chain tightness signals enterprise IT budgets must absorb sustained hardware cost inflation as AI infrastructure deployment accelerates.
Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up...
Apple's price increases are here. The $599 MacBook Neo will sell for $699, whereas the iPad Air now costs $749. Here's the full list of affected products.
Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.
SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…
Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...
Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.
Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
Macs, iPads, HomePods, and Apple TVs all cost way more now. Even the already expensive Vision Pro, too.
Some Macs are hundreds of dollars more expensive today than yesterday.
Fondleslab and Mac prices rise by hundreds; phones safe ... for now
Apple raises prices of MacBook Air and Pro along with iPad Air and Pro
The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.
The price increases result from surging memory chip costs and short supply but there are still deals available if you know where to look.
Apple said it is raising prices on several product lines because of increasing costs for memory, causing its stock price to drop later in the day.
Company says it cannot shield customers from memory and storage chip costs – and iPhone hikes could be next
Apple has dramatically jacked up the price of MacBooks, making the current Prime Day pricing that much more enticing.