Amid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups, as reported by Bloomberg. For the moment, there is no rise in iPhone prices, but there is a possibility that it could arrive later in the year.
The new entrant to the MacBook lineup, MacBook Neo, will now cost $699 instead of $599. The company also raised the base MacBook Air’s price from $1,099 to $1,299 and the MacBook Pro’s price from $1,699 to $1,999. The desktop-class Mac Studio now costs $2,499, up from $1,999
iPads also received a price bump: the Air now costs $749, up from $599, and the Pro now costs $1,199, up from $999. The base iPad model with the A16 chip now costs $449 instead of $349, and the iPad Mini with the A17 chip costs $599 instead of $499.
Apple’s smart home devices are costlier as well. The standard HomePod is up from $299 to $349, HomePod Mini is up from $99 to $129, and the Apple TV box is up from $99 to $129.
The company’s Vision Pro headset is now priced at $3,699, from its already costly tag of $3,499.
