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Walmart acquires Vibe.co for up to $1.4B to supercharge its ad business
Walmart is acquiring French ad-tech startup Vibe.co for up to $1.4 billion, its second major connected TV deal after the $2.3B Vizio purchase in 2024.
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variety.com
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
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theverge.com
Walmart is acquiring the TV advertising company Vibe.co.
The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already…
