Snap Inc. (NYSE:SNAP) shares traded lower Wednesday following market pushback over the $2,195 price tag of its newly debuted SPECS AR glasses.

Snap Inc. (NYSE: SNAP) is in focus Tuesday as CEO Evan Spiegel unveils new hardware and software for next-gen Spectacles at AWE USA 2026.

Snap's Specs AR glasses cost $2,195, ship this fall with 4-hour battery, 51° FOV, and AI from OpenAI and Google. Preorders open with a $200 deposit.