The 2026 FIFA World Cup opened in Toronto with Kraken named as official crypto exchange supporter, joining Chiliz and Avalanche in FIFA's blockchain roster.

Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026, marking one of crypto's highest-profile sports sponsorships since the 2022 "Crypto Bowl."

Kraken becomes the official crypto exchange supporter of the 2026 FIFA World Cup, while FIFA's digital collectible ticket program expands across the 48-team