The largest FIFA World Cup in history begins tomorrow, June 11, and the crypto industry has positioned itself closer to the pitch than ever before.
With 48 teams, 104 matches, and 16 venues spread across the US, Mexico, and Canada, the tournament running through July 19 represents a massive stage.
Kraken scores the official sponsorship
Kraken was named the Official Crypto Exchange Supporter of the FIFA World Cup 2026 on June 9. The partnership is designed to push crypto adoption among fans across North America and Europe through product experiences and events tied to the tournament.
Fan tokens and Chiliz gear up for match-day volatility
