The FIFA World Cup 2026 is officially underway, and for the first time in the tournament’s nearly century-long history, crypto isn’t just lurking on the sidelines. It’s wearing a sponsor’s badge.
The tournament, which kicked off on June 11 and runs through July 19, features 48 teams playing 104 matches across 16 cities in Canada, Mexico, and the United States.
Kraken steps onto the world stage
Kraken was named the Official Crypto Exchange Supporter of the 2026 World Cup on June 9, just two days before the opening match. The partnership is designed to engage fans through experiences and promotions tied to the tournament, with FIFA targeting tech-savvy fans in North America and Europe amidst the growing popularity of digital assets.
FIFA builds its own blockchain
