The FIFA World Cup 2026 officially got underway in Atlanta on June 15, with the tournament’s opening matches marking the start of what might be the most crypto-integrated sporting event in history.
This isn’t just a bigger World Cup. It’s a fundamentally different one, expanded to 48 teams and 104 matches, co-hosted across Canada, Mexico, and the United States. And for the first time, a crypto exchange has an official seat at the table.
Kraken gets the keys to the World Cup
On June 9, Kraken was named the Official Crypto Exchange Supporter of the FIFA World Cup 2026. That title is a first for the tournament, which has historically kept its sponsorship roster stocked with traditional finance brands and consumer goods companies.
The deal gives Kraken activation rights across all 16 host cities, including Atlanta.
