The FIFA World Cup 2026 kicked off on June 11 and runs through July 19 across Canada, Mexico, and the United States. It’s the largest World Cup in history, featuring 48 teams.
Kraken was announced on June 9 as FIFA’s first Official Crypto Exchange Supporter for North America and Europe. The deal covers both North America and Europe, and the activation strategy goes beyond logo placement, with ticket giveaways and promotional campaigns designed to drive direct fan engagement with the exchange.
Fan tokens turn match results into trading events
Chiliz, the blockchain firm behind the Socios.com platform, powers national team fan tokens, digital assets that give holders voting rights on minor team decisions and become speculative instruments tied to on-field performance.
Argentina was the first national team to launch a fan token, $ARG, through the Socios platform. The token’s trading volume has historically spiked in direct correlation with match outcomes. When Argentina wins, $ARG pumps. When they lose, it dumps.
