Crypto exchange Kraken has landed a sponsorship deal as the official crypto exchange supporter of the 2026 FIFA World Cup, announced on June 9, 2026. The partnership places a major digital asset platform front and center at a tournament expected to draw billions of eyeballs across the US, Canada, and Mexico.
One of the first high-profile matches where that branding will be on full display: Brazil vs Morocco, a Group C fixture scheduled for June 13, 2026, at 6 p.m. ET at MetLife Stadium in East Rutherford, New Jersey.
The match and the marketing machine behind it
The 2026 World Cup is already historic before a single ball is kicked. FIFA expanded the tournament to 48 teams for the first time, spreading matches across three countries from June 11 to July 19, 2026.
Group C features Brazil, Morocco, Haiti, and Scotland. The top two teams advance to the knockout stage. Brazil and Morocco are the clear favorites, making their June 13 meeting one of the group’s must-watch contests.
