FIFA tapped Kraken as the Official Crypto Exchange Supporter of the 2026 World Cup on June 9, just two days before the tournament’s opening matches.
The tournament runs from June 11 to July 19, 2026, across 16 cities in three countries. With 48 teams competing for the first time in World Cup history, this is the largest edition of the event ever staged.
What Kraken’s deal actually looks like
The partnership centers on fan engagement. Kraken plans to roll out activations throughout the tournament designed to introduce football fans in North America and Europe to crypto assets.
Multi-city countdown concerts kicked off on June 10, creating a built-in audience of millions before a single ball is kicked.
