Estadio Azteca hosts the FIFA World Cup 2026 opener as Kraken becomes FIFA's crypto partner and Avalanche-powered NFTs sell out fast.

Crypto exchange Kraken is teaming up with FIFA to sponsor the World Cup, with plans for "fan-focused" experiences in the U.S. and Europe.

Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026, marking one of crypto's highest-profile sports sponsorships since the 2022 "Crypto Bowl."