Britain's competition watchdog has introduced new rules for Google's search. Publishers can now decide if their content powers Google's AI. This move aims to give creators more control and better deals. Google accounts for over 90% of UK searches. The changes respond to how users find information with AI. Google is testing controls for website owners.

The UK’s CMA has imposed new conduct requirements on Google search, letting publishers opt out of AI training and mandating fair ranking and choice screens.

Google accounts for more than 90% of UK queries, and the regulator had been consulting on the matter to ensure effective competition.

UK's CMA mandates Google to let publishers control AI-generated summaries, enhancing their negotiating power over content usage.