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Britain’s competition watchdog said on Wednesday that it had ordered Google to allow website owners in the United Kingdom to opt out of having their content used by the US technology giant’s AI search.
The Competition and Markets Authority (CMA) called the change a “world first” after it had proposed the measure in January.
Website publishers, particularly media outlets, claim that artificial intelligence (AI) models take their content without compensation.
They also argue that the AI-generated summaries discourage clicks to publishers’ original pages, reducing traffic to their sites and in turn cutting their advertising revenue.
