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UK regulators will force Google to let publishers opt out of AI Search while requiring source links and new AI traffic analytics.
Jun 3, 2026 09:06 EDT
The UK's Competition and Markets Authority (CMA) has announced that publishers can opt out of Google's generative AI search features, like AI Overviews and AI mode.
According to the regulatory body, content creators must be given the option to opt out of allowing Google to use their work to "fine-tune" its AI models. The regulator also forces Google to attribute content properly using clear links to the sources in all AI-generated answers. Google has about nine months to implement these controls under the compliance timeline. In terms of oversight, Google must submit detailed progress reports to the regulator every six months during the first year.
