The UK's Competition and Markets Authority has introduced new measures to address Google's over 90% market share in search services, aiming to foster fairer competition.
Google holds over 90% search market share in UK
Jun 03, 2026
01:14 pm
What's the storyUK's Competition and Markets Authority (CMA) has imposed new conduct requirements on Google's search services.
These include allowing the publishers to opt out of training the tech giant's AI models and power its search summaries.
Google ordered to let publishers in UK opt out of AI search summaries
UK regulator imposes new rules on Google search, including an AI-training opt-out
UK regulator orders Google to give publishers AI search opt-out
Google must let UK publishers opt out of AI search under new rules
Site owners in the UK can now opt out of Google AI Search results
Google must let UK publishers opt out of AI search under new rules - The Economic Times
UK competition watchdog forces Google to give publishers control over AI search
UK regulator enforces new competition requirements on Google search
Google forced by UK to give publishers control over AI summaries
UK regulator enforces new competition requirements on Google search - The Economic Times
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